Uber is using gig workers to get into the AI labeling business, Bloomberg reports. It’s a sign that the ridehail and delivery company is interested in expanding its independent contractor-powered business model to meet the demands of the fast-growing world of machine learning and large-language models.

Irina Sedenko, principal research director at Info-Tech Research Group, said Uber’s entry into the AI data labeling market will allow it to leverage its experience working with massive datasets and technology platforms to support data processing and model development.

Through its 'Scaled Solutions' division, Uber is expanding its AI initiatives to include Canadian gig workers, offering new jobs in the fast growing field.

Uber Technologies Inc.’s gig-economy workforce now includes programmers. The company is expanding beyond its rideshare roots to enter a hot new market: helping other businesses outsource some of their artificial intelligence development to independent contractors.

Uber is expanding its fleet of gig workers and creating a new category: AI annotation and data labeling. The ride-hailing company has started hiring contractors for a new AI and data labeling division called Scaled Solutions.

Uber has introduced a new gig economy initiative, expanding its workforce to support AI development through data labeling and coding services. The company’s newly branded Scaled Solutions division hires independent contractors to handle AI annotation,