Starbucks CEO says a turnaround is underway, with no timeline on the table
Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks’ Most Beloved Offering Is Disappearing
Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...
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Starbucks Tested Panic Buttons for Staff in 5 US Stores
Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Starbucks shakes up its leadership again, adding two former Taco Bell executives
Starbucks announced another stage in its leadership shake-up on Tuesday, as CEO Brian Niccol will bring in two more ...
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Starbucks announces more executive changes ahead of earnings call
Other recent Starbucks executive changes under Niccol’s leadership include the company hiring its first global chief brand officer in October, promoting Molly Liu to head Starbucks China, and hiring ...