But three years into a brand transformation, things are certainly turning around. It returned to the FTSE 100 in 2023, ...

After a brief run as the UK’s favourite Christmas ad, John Lewis has slipped into third behind M&S and Aldi.

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

The development of PepsiCo’s digital insights tool - ADA - has freed up the insights team to work on answering the questions ...

Phil Smith will take on the role of Origin chair following his departure, with his focus on “driving the success” of the ...

Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.

From Oasis’s ticket sales drawing attention to the dark side of dynamic pricing to online brand safety taking a hit and ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...

Finance departments want to back good marketing, not thwart it, but to earn their trust you need to present your case in ...

Insights professionals are looking for marketers to be “advocates” for the profession which, in turn, will help them create ...

Lego’s marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby ...