IF YOU LOVE the great outdoors or are gift-shopping for the outdoorsmen in your life, REI is a one-stop shop for all the best brands. REI notoriously forgoes a Black Friday event, presenting the #OptOutside campaign instead.

REI doesn't put on a “Black Friday” sale per say, but that doesn't mean it doesn't offer Cyber Week sales during this time of the year. The outdoor retailer is offering 30% off a whole array of current-season gear and clothing, up to 50% off any clearance product, and 40% off anything at its outlet.

REI closes for Black Friday for its Opt Outside initiative, but we still found great Black Friday deals from brands like The North Face, JBL, Smartwoold and more.

REI doesn't do Black Friday. The US-based outdoor adventure store, which boasts a massive bike section among snow, hike and camping gear, instead chooses to OptOutside, closing all of its stores for the day.

REI doesn’t put its wares on sale often, but when it does, the retailer doesn’t hold back. Well, the REI Black Friday deals are here, and as is custom, the inventory is deep and the deals are good. It’s offering 30% off a whole array of current-season gear and clothing, up to 50% off any clearance product, and 40% off anything at its outlet.

Upgrade your gear closet during REI's Cyber Week sale. Our favorite tents, sleeping bags, backpacks, and other outdoor gear are on sale now.

REI’s Cyber Week Sale is officially live, bringing serious discounts on tons of gear, from winter outdoor apparel to travel essentials. Score up to 40% off popular brands like REI Co-op, Columbia, Mountain Hardware,