Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...
L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based ...
The future of hair and skincare may be light-focused.
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L’Oréal’s new multi-styler promises healthier hair with glass plates and infrared technology
L’Oréal has announced the launch of its new Light Straight + Multi-styler at CES, designed to help to protect hair health ...
L’Oréal wins CES 2026 Innovation Awards for its new infrared Light Straight + Multi-styler and flexible LED Face Mask.
Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...
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