On a sandy tract of land along Karachi's coastline, hundreds of Pakistani cricket fans gathered in front of a big screen to watch their cricket team battle arch-rivals India in the Champions Trophy on Sunday.

"For large parts of the Indian innings, a good number of people turned their backs to the match -- facing their friends instead of the screen, such was the disappointment," said the 45-year-old in the city of Karachi.

Google "best India vs Pakistan matches" and a list of cricket matches will pop up. Netflix have a documentary up and running on the cricket rivalry. It's just what strikes everyone the moment you hear the phrase 'India vs Pakistan'.