With Hardware Center Stage at Apple, Here Are 5 Key Areas to Watch

Apple is entering a product-first era, betting on hardware leadership to drive its next wave of innovation and growth.

Apple's CEO pick is a bet on hardware in the AI age

Analysts say giving the top job to a hardware VP rather than the software one is part of Apple's strategy to dominate the ...

Apple’s new CEO is a hardware guy, but software is his biggest challenge

John Ternus’s leadership has already given us some of Apple’s best devices ever. But the company could use a reboot when it ...
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Apple readies six new product categories amid hardware shift

Apple is developing six entirely new product categories, according to Bloomberg’s Mark Gurman, marking one of its most ambitious hardware expansions in years. The lineup spans AI AirPods, smart ...

Where Apple products are assembled, and where parts come from

Making an iPhone or iPad is a global effort, with companies across North America, Europe, and Asia contributing to every ...

Apple's Ternus era hints at renewed hardware focus, AI growth push

By Rashika Singh and Harshita Mary Varghese April 21 (Reuters) - Apple's appointment of longtime hardware chief John Ternus ...

Apple’s new CEO is a hardware legend. That didn’t save Intel investors — and it won’t guarantee an AI win.

But investors should hold two scenarios in mind. Wall Street is pricing Apple shares for the Satya Nadella scenario — a page ...

Apple's choice for new CEO suggests the company is cool with no longer being cool

What is the future for a $4 trillion hardware company in the AI era? Experts break down where things are headed.