You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a different era. When users drove outcomes, it made sense to tie value to access. But AI doesn’t just ...

Creating a successful pricing strategy is an art that combines understanding your costs, analyzing the competition, and gauging the market. Each of these elements plays a pivotal role in determining ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes. Explore the entire Law.com network. Enjoy ...

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

Anthem and Eli Lilly have partnered in a collaborative initiative to tackle the high cost of prescription drugs through value-based pricing models, reports Bloomberg BNA. “While the rest of the ...

As TrumpRx introduces new drug pricing strategies, stakeholders should assess the potential changes to Medicaid rebate structures, the risk of increased costs for employers, and the shift toward value ...