True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

This story contains interviews with Jessica Murphy, cofounder of True Fit; Jeff Putz, vice president of engineering at True Fit; and Zhidong Lu, lead scientist at True Fit. As convenient as it may be, ...

True Fit’s newest offering uses Generative AI (Gen AI) and advanced statistical analysis to consolidate and synthesize all product fit information into one experience, reconciling data from personal ...

Georgian Partners leads growth financing as True Fit’s Genome® Platform and data collective become the intelligent data layer for personalizing the world’s largest consumer vertical BOSTON--(BUSINESS ...

If the shoe fits, keep it! That’s the goal of True Fit, which helps shoe and apparel businesses cut down on e-commerce returns. The startup partners with big retailers like Nordstrom, Macy’s and Kate ...

True Fit, a footwear and apparel discovery platform, has unveiled two products: True Insight and True 360, which are designed to increase retailers’ comprehensive intelligence on the customer ...

Tulip Retail, provider of a mobile app platform for use by store associates, has partnered with True Fit, developer of a personalization platform for footwear and apparel retailers, to deliver new ...

Footwear and apparel discovery platform True Fit has appointed Troy Brown as its Chief Retail Officer. In this role Brown will lead True Fit’s go-to-market team and drive the global growth of the ...

Jessica Murphy, co-founder of True Fit, along with her business partner, Romney Evans, is on a mission to change the way consumers purchase clothes and shoes. In short, True Fit helps real people find ...

Espresso Capital has provided a $15 million credit facility to True Fit, a consumer experience platform. The capital infusion will be used for product enhancements and to scale its distribution.

True Fit, a Massachusetts-based startup that helps apparel shoppers online by comparing fit data from brands with the items in the closet, has passed 5 million users with profiles on their service and ...