Plai, a startup founded by former Big Tech advertising specialists, is transforming the advertising process with the first Text-to-Ad Creation software. Plai customers have seen a reduction in ad ...

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.

Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a ...

Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much ...

Advertorials have become a potent tool in digital marketing. With their unique combination of compelling content and direct response advertising, advertorials have become particularly powerful for ...