Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

What is the single most effective persuasion technique and why is it so easy to master? It’s not one of the six influence principles you’re likely familiar with: Reciprocity, Commitment/Consistency, ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

Could you use some help increasing your powers of persuasion? You might want to try “altercasting,” a technique that predisposes people to act the way you want them to. Another important element of ...

We’re all in the business of persuasion. We’re trying to persuade bankers to give us a loan, the boss to give us a raise, or the family pet to come inside after busting out of the front gate. Almost ...

High-profile sexual predators have been all over the news recently. This has led many to question how abusers could have manipulated so many victims, and why their victims didn’t immediately run away ...

Litigation offers practical yet lively information on common problems and interests for the lawyers who try cases and the judges who decide them. Publisher Information With nearly 400,000 members, the ...

University of Pennsylvania researchers persuaded ChatGPT to either call a researcher a “jerk” or provide instructions on how to synthesize the legal drug lidocaine. Overall, the LLM, GPT-4o Mini, ...

Following are four psychological persuasion techniques that sexual predators use to exploit their victims: 1. The Authority Bias The authority bias is the tendency to be highly influenced by the ...