The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...