Victorinox just debuted their new Swiss Army collection of watches and it’s as multi-faceted and chalked full of utilitarian potential as the iconic knives. Now with four quartz models, six ...

TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are coveted by athletes and enthusiasts. The Switzerland-based brand was a ...

Philipp Plein's new Swiss made luxury watch collection were delivered via a parachute drop from a helicopter onto Lake Geneva during Watches and Wonders. The Swiss luxury watch industry is generally a ...

Are you ready for a Swiss-made Timex watch costing almost $1,000? As the brand is known and loved for its fun and casual watches often costing under $200, a “$975 Timex” might sound like an oxymoron.

Yves Bugmann, president of the Federation of the Swiss Watch Industry, learned about the business as a young man and now has a collection. “All Swiss, of course!” By Anders Modig Davin Reporting from ...

Swiss watchmakers have been on a path of producing fewer watches and selling them at higher average prices for the past two ...

Helios Luxe by Titan Company Ltd. officially introduces Auguste Reymond, a revered independent Swiss watchmaker established ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...

If you’ve ever wanted to have your Solana wallet on your wrist while flexing your wealth, Swiss watchmaker Franck Muller is making that a reality. The watch market is stepping into the Web3 ecosystem ...

As the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex’s ...

“They found those photographs, and they are just diligent in bothering me,” she says with a laugh, adding that some would simply persist until she changed her mind about letting them go. An 18-karat ...