Consultancies continue to focus on modernizing the wrong things.

Despite the some $400 billion U.S. businesses spend annually on advertising, tracking those dollars with return-on-investment strategies remains a relatively new, and controversial, concept. In a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

A good marketing plan will help get your name out there, increase business and boost your earnings. If you do not know the inner workings of the marketing industry yourself, you can hire either a ...

What gets both business-minded consultants and ideas-oriented creatives up in the morning? It starts with a C — and it isn’t coffee or chai. Rather, more than anything else, each group loves a ...

Are you looking to hire a marketing agency or consultant but unsure what your budget should be? Are you a marketing agency or consultant thinking about raising your rates to be more at par with the ...

Opinions expressed by Entrepreneur contributors are their own. Hiring a business consultant is costly enough without hiring the wrong one. There will be a time when you and your business will face the ...