The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

A new study shows how slot machines' “near misses” capture attention and how re-educating the brain can break the spell.

Slots have been one of the most popular casino games since the late 19th Century, in large part because the basic idea playing them hasn’t changed. You give the slot machine's dials a spin, match the ...

From Dusty Casinos to Millionaire Maker: The Slot That Rules Them All! Life-Changing Wins Since ’86! Megabucks is a unique slot machine in the history of gambling. Infamous for producing among the ...