You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Colors are one of the first things people learn about in school. Well, you might have to start re-learning. At least, when it comes to one color people think is on the spectrum. Popular Mechanics ...

Prof Lin Zhiqun (centre) with co-first author Dr Zhang Mingyue (left) and co-first author Dr Kim Minju (right). Researchers at the College of Design and Engineering (CDE) at the National University of ...