Ice cream-scented Sonic Squishmallows are now available and on sale at Hot Topic with six characters to collect.

Sega will open up pre-orders for a plush of Hatsune Miku wearing an outfit that makes her look like a snake for the new year.

Sega and ToyTopic have announced that after a successful launch of Sonic the Hedgehog plush and plush accessories across retail in the UK and Ireland, ToyTopic will now expand the product line’s ...

Sega and Animate released new crossover merchandise between Hololive English Vtubers and Sonic characters in South Korea and Taiwan.

SEGA has had a great 2024 in part because of Sonic, and the people there know that they need to keep the quality releases up, which makes it interesting to talk about one of their stumbles from ...