Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox's CMO details how internal and external partnerships help the global online platform take creative technology innovation to the next level.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

SAN MATEO, Calif. & CANNES, France--(BUSINESS WIRE)--Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

You might block someone on Twitter, but have you ever shut out a game? That’s what happened to us with Roblox — while we were ignoring it, Roblox has quietly become the world’s most popular game. As ...

On Thursday night, December 18, Roblox faced a massive disruption that affected a significant portion of its user base. According to Downdetector, over 16,000 users reported issues around 11:30 p.m., ...