Artificial intelligence (AI) may promise efficiency and innovation, but public trust depends on more than performance metrics. As AI systems become embedded in daily life, citizens are weighing their ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).

As global environmental change accelerates, humans are increasingly exposed to a spectrum of climate-related stressors such as extreme weather events, ...

"A ship is safe in harbor, but that's not what ships are for." –William G.T. Shedd Source: IMPhoto1/Shutterstock Life presents us with defining moments—opportunities to step forward into the unknown ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fortunately, small businesses, which have historically had high rates of failure, have ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

While acetaminophen is helping you deal with your headache, it may also be making you more willing to take risks, a new study suggests. People who took acetaminophen rated activities like 'bungee ...