83% of clients were comfortable providing a referral, yet only 29% of clients actually gave one. That’s was what Advisor Impact found in 2010 when they surveyed more than 1,000 financial service ...

Referral programs have long been a powerful tool for businesses to leverage customer advocacy, turning loyal customers into active promoters. As digital landscapes and consumer behaviors evolve, so ...

Ever had a great experience at a restaurant or another business that was so amazing you were compelled to share it with your friends? If so, you engaged in word-of-mouth marketing—and this phenomenon ...

A referral program is one of the best ways to get new customers for your business. By sharing information with your customers and giving them incentives in the form of discounts, you'll be able to ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

Business marketing might be difficult at times. Common challenges include staying on top of trends, competition, budgeting, managing data, generating quality leads, hiring the right marketing team, ...

Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise of social media. In fact, these peer-to-peer conversations can help ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was--or you might even try to make ...

Marketers have readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. The way ...

As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you leveraging the power of word-of-mouth with ...