Thirty years ago, John Leonard took a Pepsi TV ad he saw during the Super Bowl seriously: If he collected enough rewards ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

This task has become even easier this year.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

The revamped loyalty program, Parker’s Rewards, uses a points-based system that allows rewards members to enter their phone ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...