The Wild True Story of How Pepsi Saved Coca-Cola From Corporate Espionage

In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...
PRIMETIMER

Why did the FDA recall Coke, Pepsi, and Hershey's products? Reason explained

The FDA issued a major recall of Coke, Pepsi, Hershey’s, and other popular brands after rodent and bird contamination was found at a Gold Star Distribution storage facility ...
Yahoo

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...
MediaPost

Pepsi Responds To 'Share A Coke' Revival With Food-Focused 'Share A Pepsi'

This spring, Coca-Cola revived its popular “Share a Coke” campaign, with a digital marketing focus designed to reach a new generation. Now Pepsi would like a word. The cola brand launched a summer ...