Estimating a 1-Y target price of $55 per share, implying some 35% upside. Perion Network shows sustained growth despite advertising pullback, with Bing as a large driver. The key risk is that ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Perion is a leading digital advertising technology company, offering a comprehensive suite of solutions that empower advertisers to optimize their campaigns and maximize return on investment. With a ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

Network marketing uses personal networks to sell products, with companies like Amway and Avon prominent. Pros include low startup costs; cons include potential losses if unable to resell products. To ...

Facebook unveiled its mobile ad network at its f8 Developer Conference on Wednesday, noting the Facebook Audience Network will include native advertising formats for developers that “want to invest a ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

Velocity Media Network digital out-of-home (DOOH) Now Surpass 50,000 Venues "Velocity has made a real commitment to the DOOH space, investing in sellers, increasing scale, and enhancing audience ...