Here’s the story behind Microsoft’s graphical branding and four-colored logo.

Microsoft just rolled out the most significant change to its iconic corporate logo since 1987, trading curves for straight lines and black-and-white for vivid colors. It’s not just the four-color ...

The last time Microsoft changed its company branding was in 1987. With the company on the cusp of a less dorky era, courtesy of tech like Windows 8, Windows Phones, Surface and the Xbox 360, it’s ...

SEATTLE (Reuters) - Microsoft Corp unveiled its first new logo in 25 years on Thursday as it looks to unify its branding ahead of a clutch of new product releases this year. The world's largest ...