Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...
Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...
For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...
The Canadian Press on MSN
Points program shuffle: BMO replacing Air Miles, Shell joins Scene+
TORONTO — BMO Financial Group has announced it will replace Air Miles with a new loyalty rewards program called Blue Rewards ...
The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers ...
Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...
Money.ca on MSN
Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
The long-standing model of mutual benefit is rapidly disappearing ...
Starbucks is bringing back its tiered loyalty program.
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