“Take me out to the ball game / take me out to the crowd / buy me a… Lincoln and Mercury?” The premium end of Ford’s domestic portfolio may not have rewritten the song (yet), but it has brokered a new ...
How’s this for responsive? The very day our post questioning the point of Mercury went live, we got a call from Lincoln/Mercury’s PR department, eager to elucidate their plans to us. Rest assured that ...
DETROIT -- The demise of Mercury may be good for some dealers as Ford spends more money to market and develop its Lincoln luxury brand, but it could also lead to faster dealer consolidation. That ...
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When the 1951 Mercury Monterey gained a following
The 1951 Mercury Monterey did not arrive as an instant icon. Its reputation grew over time, as postwar styling, Hollywood ...
Unable to fit into Ford Motor Co.'s new business model for its dealerships, Lancaster Lincoln-Mercury has created its own. The local dealership has sold its Lincoln-Mercury franchise back to Ford ...
CLEVELAND, Ohio -- Ford Motor Co. needs to beef up its Lincoln lineup if dealers are going to survive the company's decision Wednesday to end its Mercury brand, dealers say. If Ford begins to offer ...
Since the day he arrived at Ford Motor in 2006, Chief Executive Alan Mulally has been focused on trying to strengthen the company's namesake brand around the world. Now he wants to do the same with ...
Pledging support for the struggling Mercury brand, Ford Motor Co. will put a version of the Ford Escape into Mercury showrooms. The move is part of a major product overhaul Lincoln Mercury wants to ...
The divorce between Ford's Premier Automotive Group and Lincoln Mercury is official--and PAG got the house. Ford Motor Company announced Friday that Lincoln Mercury is relocating its world ...
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How the 1956 Mercury Montclair chased upscale buyers
The 1956 Mercury Montclair arrived at a moment when American buyers were trading up, not just to bigger cars, but to more ...
DAYTONA BEACH — Gib Dannehower, owner of Daytona Toyota Scion, has purchased the site of the former Daytona Lincoln Mercury auto dealer at West International Speedway Boulevard and Nova Road. Doing ...
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