You’ve no doubt seen it: watered-down messaging that is neither crisp nor clear, product design that seems half-baked and too many voices in an organization speaking over each other. The problems that ...

The term “personality” has been defined in different ways, but here we will define it to mean the study of individual differences. Why do people differ from one another? Why do people behave ...

Julian B. Rotter, cited as one of the most influential psychologists of the 20th century, developed a significant theory of personality and also helped shaped psychology into a measurable science.

Although he takes a bad rap on late night TV and he is roundly criticized by many in the profession, it is good to stop once in a while to give Freud the respect he deserves. He was, for example, the ...

Social learning theory is really a combination of two other kinds of learning theories. On the one hand, there is the cognitive learning theory, which states that the learning of an individual is ...