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Largest EV write-down in Ford history forces Ford to shut down entire flagship truck line

Ford's ambitious electric F-150 Lightning, once backed by over 200,000 reservations and billions in investment, has been ...

Test-Driving The Ford Maverick Lobo—Ford’s Compact Performance Truck

Ford's compact Maverick pickup truck was the definition of a bargain, a vehicle that democratized utility. But the new Ford ...
Inside EVs

Ford Says Large Electric Trucks And SUVs Have 'Unresolvable' Problems

Ford CEO Jim Farley did not mince words while explaining some of the drawbacks of very large, fully electric SUVs and trucks. During Ford’s fourth-quarter 2024 earnings call on Wednesday, the ...
Forbes

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...