Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Lego's 2026 catalog features a Speed Champions version of the Bugatti Vision Gran Turismo and a Technic version of the Chiron ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Cute dogs Maymo and Potpie are sitting on the couch when they hear a knock at the door, and find that they have received a ...