I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Read on for everything you need to know about the Korean hair trend that truly flatters everyone. A hush cut is all about ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care products are often years ahead of the entire beauty industry. Those ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Korean beauty has already rewritten the rules of skincare, and now it’s ...

My hair is naturally straight with a slight wave throughout, which becomes more accentuated the shorter it is. I also have incredibly thick and heavy hair, so when I style it with a curling iron, I ...