Spending on Web ads, other than paid search listings, is expected to grow 7.6 percent, while ad spending across all media likely will rise 3.4 percent this year, according to TNS Media Intelligence.

Even online advertising isn't recession proof. U.S. Internet ad spending slid in the first quarter of this year by 5% compared with the same period last year, netting out at $5.5 billion. By Mike ...

Ad revenue from digital advertising in the U.S. shot up almost 16 percent in the first quarter compared with the year-ago period, the IAB says. Lance Whitney is a freelance technology writer and ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

This article originally appeared on Stateline. Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

NEW YORK—After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022 according to the newly released “IAB Internet Advertising Revenue ...

As of June, advertisers had spent $5.8 billion to place ads online this year, a 26 percent increase compared with the first six months of 2004, according to a new report. This record spending was once ...

Specially tailored Internet ads are helping political candidates target potential voters they want to mobilize. The Web is already filling up with ads for Barack Obama and John McCain. Robert Smith ...

The ad, widely panned as "AI slop," was removed from YouTube just four days after being posted by McDonald's Netherlands.