The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

The term “integrated marketing” is bandied about a great deal these days, but what does it really mean, and why are so many people using it? Even more to the point, should you develop an integrated ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

Sure, it's true that direct mail volume has declined with the growth of paid and organic search, email marketing and social media channels. But mail can still play a crucial role in generating quality ...

Today’s integrated marketing plan is a dynamic, complex and endlessly faceted model that demands a unique set of skills. In past eras, that plan was often driven by an agency of record with presumed ...

You work with your team to design a well-integrated marketing plan that you believe is the best approach to the market. And, sure enough, upper management demands a budget cut that disrupts your plan.

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...