At IAB ALM, adtech insiders say that a glut of emerging protocols won't fix the challenges of agent-driven advertising - and ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.