Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

A generation raised saturated in technology may prove less impressed by innovation and more attentive to its consequences. If that instinct takes hold, the future may be decidedly retro ...

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Lingokids has many more beloved characters coming to the platform in 2026.

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Depop has hands-down the best design of any resale platform right now. The retail platform eBay is set to acquire fashion ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...