What Is It About Fresh Starts? Resolutions tap into what’s called the fresh start effect, a concept explored by behavioral scientists Hengchen Dai, Katherine Milkman, and Jason Riis. They found ...

This phenomenon, commonly referred to as the "fresh start effect," plays a significant role in motivating us to take action on our goals and dreams. Rooted in behavioral science, the fresh start ...

Thanks to what behavioral economists call the "fresh start effect," this time of year leaves many of us feeling extra optimistic about making real, meaningful changes. Come January 1, we imagine ...

Whatever your hopes for 2025, your capacity to achieve them might lie in your ability to clearly and compellingly communicate ...

This "fresh start effect," coupled with potential confirmation bias (seeking information to support existing beliefs about January's performance), could have amplified buying activity, driving up ...

Thanks to what behavioral economists call the "fresh start effect," this time of year leaves many of us feeling extra optimistic about making real, meaningful changes. Come January 1 ...