If you’ve ever driven down a main road, you might have noticed something odd. One burger joint looks almost identical to the next, from the color of the walls to the placement of the drive-thru.

You walk into your grocery store for milk and somehow end up staring at a wall of granola you’ve never seen before. The bread’s moved, the coffee’s in a different aisle, and your brain does a reboot.

Walking into a grocery store with the goal of eating healthier can feel deceptively simple, and surprisingly overwhelming. Endless aisles, flashy advertisements and time pressures often push many ...