Fashion is getting its game on — and it looks good. Style and sport have gone together for a long time, but the Summer Olympics in Paris will, starting Friday, offer a reminder of just how good the ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Courtesy of Dior; Nike; Courtesy of Levi's; Perfect Moment; Comme Si; Gregory Fisher/Icon ...

Sports media is currently in uncharted waters when it comes to women’s basketball coverage as women’s sports as a whole are seeing growth and attention like never before. And the 2024 WNBA Draft ...

Lacoste‘s on-court legacy is undefeated. Founder René Lacoste brought a unique approach to tennis uniforms, fusing elegance and sportswear to create unapologetic triumphs. The brand celebrates Lacoste ...

As the U.S. Open and New York Fashion Week collide, tennis proves it's more than just a sport — it’s a style movement No one epitomized the marriage of modern tennis and fashion quite like Serena ...

As Paris prepares to host the 2024 Olympics, new exhibitions explore the relationship between two worlds obsessed with physical perfection. By Elizabeth Paton With Paris gearing up to host the 2024 ...

The official outfits of Balkan countries' Olympic teams have been put on show ahead of the 2024 Games in Paris, with some countries following glamorous designs while others have opted for humbler and ...

Women’s sports are having a moment, and the latest news proves it: Off-White™ has become the Official Style and Culture Curator for the New York Liberty, marking a groundbreaking partnership between ...

If you’d been passing by Le Saint Denis – Rue du Faubourg Saint‑Denis – in Paris this June you’d think it was game day. Hundreds of fashion students, style writers, and hype tourists ...