A website has found itself the victim of a pernicious new online scheme that its perpetrators are shamelessly bragging about: an “SEO heist,” the latest example of how generative AI is being used to ...

Over the last year, the website Exceljet has been the victim of an AI-powered "SEO heist." An online marketer used artificial intelligence to clone thousands of Exceljet's articles for a competitor.

An image of a chain link. It symobilizes a website link url. Copy Link Traffic was crashing, and David Bruns couldn't figure out why. Exceljet, his website for navigating Microsoft Excel, had been a ...

Traffic was crashing, and David Bruns couldn't figure out why. Exceljet, his website for navigating Microsoft Excel, had been a hit since 2012, quickly becoming a lucrative full-time job for the Utah ...