After further review…Inattentional Blindness. Huh? What’s that and what does it have to do with sports? This theory is as old as Houdini himself. We’ve all closely watched magicians perform their ...

Inattentional blindness describes a counterintuitive yet robust cognitive phenomenon whereby individuals fail to perceive obvious, unexpected stimuli when focused on a primary task. This limitation of ...

After further review … “Inattentional blindness.” Huh? What’s that, and what’s it got to do with sports? Inattentional blindness is what magicians use to successfully perform their illusions. It’s as ...

Here, I've got a quick task for you. Assuming aces are worth 11, quickly double the value of each card below and add them up. The answer is 50, right? Well, yes but that's not the point. The point is ...

A nurse pulls a vial of heparin from an automated dispensing cabinet (ADC). She reads the label, prepares the medication, and administers it intravenously to an infant. The infant receives heparin in ...

The disproportionately high number of motorcycle-related traffic accidents may be linked to the way the human brain processes--or fails to process--information, according to new research published in ...

Even experienced radiologists, when looking for one abnormality, can completely miss another. The results show that inattentional blindness can befall even experts. There's a classic video ...

There's a classic video demonstrating how our brains process information and allocate attention in which people bounce and pass basketballs and the viewer is asked to count the passes. If you haven't ...