How COVID reshaped corporate events, why productivity held while motivation eroded and what Dubai’s approach reveals about designing events that truly influence behavior.

Why People Ghost Events They Promised to Attend Attendees may RSVP for multiple events on the same day and choose one later, and other obligations like work or family may come up between the time ...

In the realm of MICE (Meetings, Incentives, Conferences, Exhibitions), standing out isn't about size, grandeur, luxury, or location alone; today you need to be remembered. And one factor that truly ...

In a world dominated by digital media, how are events still so valuable? The answer is simple. Humans are communal social animals, and almost nothing is more important for our well-being than ...

I’ve been noticing an interesting trend lately—something that’s come up in more than a few conversations with C-level leaders, CMOs, and strategy heads. The companies making the biggest impact with ...

Trends Report special section explores how the digital era is redefining in-person connection and the attendee motivations reshaping meetings and events According to new Hilton research, 84% of ...

For six straight years, a church in a mid-sized town hosted one of the best community barbeques you could imagine. The food was incredible. Smokers fired up at dawn, volunteers served mountains of ...