Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
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CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
CRN5y
5 Things To Know About Dell's New OptiPlex 7070 Ultra
Dell is debuting a new ‘zero-footprint’ form factor in the OptiPlex desktop line with the launch of the OptiPlex 7070 Ultra. Dell Technologies Tuesday unveiled a new breed of all-in-one PC for ...
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
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Review: Dell's OptiPlex 7070 Ultra Makes Case For A More-Upgradeable PC Future
the concept of an ultra-small-form-factor modular PC has been taking off in recent years as one way to improve on the traditional desktop approach. With the OptiPlex 7070 Ultra, Dell is looking to ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...