No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the focus is on the company name.

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might