Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Getting customers is great for any business, but the real key to success is retaining them. As I’ve mentioned before, customer retention is among the most important metrics that can make or break your ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would ...