While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

We are passionate about customer success and that’s one of many reasons we’re honored to be named a Gartner Peer Insights Customers’ Choice for Master Data Management. Vendors placed in the ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...