It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore.

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there are lots of other items on the immediate agenda, says Pierre Chappaz, the company’s ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

Innovid's identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy NEW YORK, July 26, 2023 /PRNewswire/ -- ...

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from ...

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising ...

Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them? In association withAdobe Third-party cookies are like ...