Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. The post Content marketing jobs are splitting in two appeared first on MarTech.
Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...
The state of content marketing is evolving rapidly. There’s more focus on not just content, but content experience, than ever before, and it’s important to use this opportunity to focus on advancing ...
Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions. Brands continue to churn out more and more content each year. In fact, ...
Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with technology notably playing a pivotal role. However, ...
Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to ...
Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. In a world where people pay money just to escape ...
Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls ...