Know how blockchain transforms advertising by preventing ad fraud, ensuring transparency, and returning data ownership to users. Learn the benefits and real-world use cases.

The review reports that blockchain-enhanced federated learning systems typically achieve slightly lower raw accuracy than ...

Know how blockchain transforms supply chains, healthcare, and advertising. Learn about real-world use cases, benefits, and emerging trends like Soulbound Tokens.

Losses incurred due to ad fraud are expected to reach $23 billion this year and including indirect economic and social costs could reach $30bn, according to a report by cybersecurity firm, Cheq. Yet, ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

For true fraud, blockchain may play a role in preventing this from occurring because most true fraud comes from stolen credit cards or identity theft. Again, since blockchain can provide security for ...

Blockchain could act as the foundation of the root identity question “Who Am I?” as opposed to the authentication query “Am I Who I Say I Am?” These systems can securely store and make readily ...

Fraud impacts organizations of all types and sizes across a wide range of industries and geographies. Consequences can be direct, through financial losses, or indirect, through fines and reputational ...

The auction will record every document involved in the process on blockchain, making it a public, traceable, and ...

The food industry could save up to $31 billion in global fraud savings by tracking food on its way from farms to consumers via the blockchain. A Nov. 25 study by Juniper Research reveals that ...

There has been a lot of buzz about blockchain and what it can and cannot do. While it has revolutionized some transactions, its future still feels a bit uncertain for some entrepreneurs. What will it ...