Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

Super Bowl 50 was a down year for commercials, but that doesn’t mean it was easy to fill this year’s best and worst lists. There were a just a few good commercials, a few bad ones and a lot of ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...