Investing can be exciting and rewarding, but it can also be fraught with psychological pitfalls and emotional detours. While charts and numbers play a pivotal role, it's important to recognize that ...

Investors are human. And as humans, they're prone to biases and psychological influences that lead to irrational decision-making. You need only look at the stock market – which has soared to all-time ...

Add Yahoo as a preferred source to see more of our stories on Google. Behavioral finance advisors, or BFAs, are trained to help clients navigate the emotional and practical aspects of their finances.

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Julie Willoughby and Syl Flood discuss the role of behavioral finance as a science in managing wealth client relationships. Joining them are guests Sarah Newcomb, Director of Financial Psychology for ...

LAWRENCE, KANSAS -- The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. William BazleyThat's the premise behind a new article by William ...

Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...