Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

A new year is upon us. A time for self-reflection and new goals. For many, setting New Year's resolutions is a highly motivating task. After all, the promise of a new beginning creates excitement. You ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Misbehavior is common among children. However, repeated and persistent defiance, displays of aggression, hostility, and destructive tendencies may be signs of childhood antisocial behavior. Many ...